EP. 20 - Libbie Motchan & Daniel Nelson, Fulton - Disrupting For Footwear industry for New Generation

Hey guys! Enjoy this EPIC interview w/ My good Friends, Libbie and Daniel! They take us all the way back to their early days as entrepreneurs and shares with us their backstory which ultimately shaped their career and Their future!🙌 Libbie and Daniel shares TONS of gems in this one! What is your favorite lesson from this interview?! Let us know in the comment section below!


[00:00:00] Daniel Nelson: Hey, everyone.

[00:00:02] Rish Sharma: Welcome to take care of today's. Guests are Daniel Nelson and Libby mocked in a full to

[00:00:18] Rish Sharma: welcome Daniel and Livy. Really excited to have you here and learn more about Fulton and your guys's journey. Thank you for

[00:00:26] Daniel Nelson: having us to be here. So just

[00:00:31] Rish Sharma: would love to start the conversation, the audience, going to get excited about the brand and in your backstory, if you could just delve into kind of story of you guys coming together as co-founders and then how you guys created the Genesis of the brand.

[00:00:46] Rish Sharma: Yeah. And so I guess for some context, Danny and I, we just wrapped up our MBA at Wharton and we actually met before. And so the idea was born. Even before that I was working in [00:01:00] marketing. I was sitting at a job at a desk for my job for many hours of the day. And I started to experience back pain, nothing like super severe.

[00:01:08] Rish Sharma: I was treating it with massages foam. Rolling. Sometimes taking Advil, being very like reactive and seeing the symptoms and not the cause. And then eventually I went to a chiropractor and the chiropractor had suggested insults. And I had never thought about insoles as a solution right. Back pain, because you don't really think about your back when you're or your feet when you're treating your back.

[00:01:31] Rish Sharma: He explained posture starts from the ground up and your body's all connected when your feet affect your knees. Hips which affects your back. And like that made sense. But the customer, the products that he offered were hundreds of dollars and that was just way more than I was willing to spend. And I didn't really think that my achy back warranted like a $500 solution.

[00:01:54] Rish Sharma: It was just an achy back. So instead I went to the drugstore and I found myself looking at [00:02:00] all of these other brands of insoles that were super medical, geriatric, like uncool. They were filled with covered in words like plantar, fasciitis and Funyuns, and didn't feel like there was a pro product there that was, um, solving the problem that I had.

[00:02:16] Rish Sharma: And also like related to me as a brand, as a consumer, a brand that related to me. Um, and on top of that, eventually I learned that these products are made from gels and foams, which feel like squishy and comfortable, but are not actually that supportive. And instead I found myself. Unable to find a product that was solving this problem that I had.

[00:02:39] Rish Sharma: And I asked some friends and no one really had a product that they could recommend to me. And then I actually, Daniel and I, we met at Wharton welcome weekend. So that was before we even got to Wharton. And we're just talking about different ideas and different opportunities. And I had mentioned this idea, or like more than just like problem that I had and Daniel, [00:03:00] you connected to it and like a different

[00:03:02] Daniel Nelson: way for me.

[00:03:03] Daniel Nelson: I didn't really have. It was so interesting because I lived in New York. I was walking around everyone in New York, walks everywhere. So it was just my daily life was giving me recurring foot pain, which I thought was a me problem. I thought it was my shoes or my lifestyle and my walking, whatever. And when Libby mentioned this to me, it was such an interesting concept because my dad wears these custom orthotics that he moved between his shoes and he hasn't changed in the last 30 years.

[00:03:28] Daniel Nelson: And they're like this old ratty, leather looking brown. And then my sister, she actually wore like a younger, relatively younger focus brand that was mostly targeting runners, but she is not a big runner. She's 24 and just, she has foot arthritis. So it got me thinking, I was like, you know what, there's definitely something there with feet and with shoes and just this area that's underexplored and not very well understood by sort of modern consumers as we call them.

[00:03:57] Daniel Nelson: And that's why the problem space was so intrigued and just meeting another young [00:04:00] person. I live in a life similar to me and just had these problems that were solved by insoles. I try to pair, obviously, after I met her and I was like, wow, I couldn't believe that I had no more foot pain. And that it was that simple.

[00:04:13] Daniel Nelson: I was able to walk for longer and just feel better on it on a day-to-day basis, way less fatigue. And yeah, that that's when I was hooked in Libya and I were just, we put our heads together. We talked to. Dozens of conversations with chiropractors, podiatrists, biomechanics, researchers, engineers, footwear people, just trying to understand the space.

[00:04:33] Daniel Nelson: And by the time we feel like we had a good grasp on it, we were ready to just dive in and build Fulton. That's

[00:04:40] Rish Sharma: that's a great story. I love hearing people solving problems for themselves and I'm bringing new products to the industry that consumers love. So, yeah, just curious to say, how'd you guys decide.

[00:04:54] Rish Sharma: I think a lot of people face this problem. You go, and you meet somebody that you want to start a business. You both [00:05:00] are loving the idea. How did you guys decide what each co-founder should be responsible for them as you're building something where kind of everything is spread among the core team?

[00:05:14] Daniel Nelson: Yeah, great question.

[00:05:17] Daniel Nelson: We just didn't know what we didn't know at first. I'd say I'd love to hear your thought on this Liberty, but your background Libby's background was much more marketing focused, and mine was much more like tech and consulting and strategy focused. So I think at first we just had to put our heads together based on our experiences.

[00:05:32] Daniel Nelson: And we took every meeting together. We solved every problem. But then there was a point where it made a little bit more sense to bifurcate our rules and have Libby focus a little bit more on marketing brands, PR related things, and me focus a bit more on partnerships, ops strategy, era things. Yeah. Let me, do you have anything else to add to that?

[00:05:53] Daniel Nelson: I feel like that's just kind of the natural progression of how our roles developed.

[00:05:57] Rish Sharma: Yeah. I think at first we were [00:06:00] both doing everything. Both of us were on every single call and there's learning as we go everything. And I think eventually we split up rules based on like interest experience. It's still challenging right now.

[00:06:15] Rish Sharma: I think for us to not both be on every single call and to delegate more between each other, there's only so many hours in the day. So that's, we're making it work. Yep. That's the startup life. So if you could give somebody advice right now, A lot of during the last 12 to 18 months, there was a lot of people that have been either starting side hustles or thinking about the idea of starting their own business or e-commerce brand.

[00:06:44] Rish Sharma: What advice would you give them now, as they're starting to think of, that might be something they want to add as supplemental income or go full in on an idea that they have, what initial insights from thus far from founding the company to now that you feel like you can offer somebody that's [00:07:00] frightening slightly behind you, right?

[00:07:06] Rish Sharma: I think maybe that there is no right way to do it. Like I think we came to work with knowing that there have been a lot of, um, other startups and like direct to consumer startups that have come from Warren and we thought, well, we'll just follow their playbook. We'll like develop a product the way that they did it find a manufacturer, the way that they did it.

[00:07:26] Rish Sharma: But I think every situation is gonna be so unique. That that goes for everything for identifying your channel strategy for your fundraising strategy, every everyone's to do it differently. So I think that take every piece of advice that you get with a grain of salt and ask, talk to everyone that you can and get as much advice as possible.

[00:07:50] Rish Sharma: So you can be as well-rounded when you make your. But yeah, I think knowing that there isn't a right way and like everything that you do should be unique to your product and your [00:08:00] situation.

[00:08:01] Daniel Nelson: Okay. I

[00:08:01] Rish Sharma: think that's, yeah. I think it's crucial advice. Anything you would have to add

[00:08:04] Daniel Nelson: Daniel? Yeah, I think that's great advice.

[00:08:07] Daniel Nelson: The only thing I'd piggyback is that the way to find that out and how you differentiate is by talking to people and just understanding what their problems are with the current state, especially in consumer, I feel like it's very easy to slap a brand, spin up a Shopify. Got a company going and say you have a company so that it doesn't necessarily mean you're solving a real problem.

[00:08:27] Daniel Nelson: And I think your future prospects won't necessarily feel as inspiring or vision oriented. And there's a lot of work that Libby and I did in the early days of just understanding people's problems with, you know, their shoes and 75% of American adults have foot pain. That's a huge number. It's 180 million.

[00:08:47] Daniel Nelson: And we talked to a ton of them who are not being addressed by this market at all. And that's why it was so exciting to us because we feel like we found this problem space that we can really build a product out of Libby. And I [00:09:00] aren't necessarily consumer everything types of people like our backgrounds, our tech and marketing, as we mentioned before.

[00:09:06] Daniel Nelson: And so. It wasn't even necessarily top of mind that we would start this company, but we found a problem that was really compelling. And that's how we knew that if we built the right product, that we would have a, a viable opportunity in this space.

[00:09:19] Rish Sharma: That's a it's crucial information to do your pre-work. So I know you guys have mentioned a couple of times, you know, meeting at Wharton, analyzing the problem like it was born.

[00:09:29] Rish Sharma: So I think there might be some people in the audience that went on. How do you feel your MBA helped you in this early stage, in your entrepreneurship? In starting Fulton?

[00:09:43] Daniel Nelson: I'd say the community was a big one to start. Like, like we mentioned before, when we got there, we just spent a ton of time having focus groups, interviews, running surveys, just really understanding from an eager group of our target demographic who was willing to help what their experience had been.

[00:09:59] Daniel Nelson: [00:10:00] That was really cool. We basically, throughout the last two years of the idea to the actual launch, we had them test our product and our branding. And every single question we had, we would run by our target demographic, who are our friends in the MBA community. I'd say the academics were also very helpful if we learned a lot about marketing and operations and all these things that you know, were the fundamental foundations of our brand.

[00:10:25] Daniel Nelson: And I'd say, lastly, what I found, I think most valuable was the alumni. We had a lot of great conversations with alumni who were in our shoes before and they were in business school and they went out in the world and started their own companies. And especially at a school like Wharton, where there are so many kind of consumer brands that generated their first ideas.

[00:10:43] Daniel Nelson: There did exactly the same types of testing and research. They'd been on this path before, and it's just so helpful to lay out a roadmap of where we are today and where we could be. If we really have this idea that, that works and set up the company to thrive. [00:11:00] Thank you

[00:11:00] Rish Sharma: for sharing those insights. So just to get back to the company of Fulton, how did, when you guys launched how'd you guys go about your go to market strategy to get those first hundred clash, a hundred hundred customers, a thousand true fans.

[00:11:18] Rish Sharma: How'd you guys go about getting those first orders? Yeah, I think we were very thoughtful. We've been very thoughtful. Every dollar that we've spent, and we didn't want to spend a lot of money upfront on paid media. So I think at first we were lucky that we did, we got some like good strategic PR. We were featured in thing testing, which I think is just as an insanely engaged community of followers.

[00:11:45] Rish Sharma: And that definitely helped us get some customers. We also had done. Like about six months before we launch, or maybe a little bit more where we sold many pairs of insoles and it was like [00:12:00] under a different brand, but it was very much just to get a lot of feedback and did a bunch of surveys. And then to those customers, we reached out to them and we sent them sort of a discount code and they were all, they had tried the original product and then they really liked it.

[00:12:16] Rish Sharma: So they were ready for their second. And then, yeah. And then also just like leveraging our communities within warden and within just people that we've gained engaged with in the past.

[00:12:28] Daniel Nelson: That's

[00:12:28] Rish Sharma: great. I think it's always good to, to engage with the audience. Like you guys have mentioned multiple times think yeah.

[00:12:35] Rish Sharma: Going back to the community and leveraging your community, but also customers being as close to them as is beneficial. Let's just talk. The brand itself. What are you looking for? Somebody when somebody thinks of Fulton, what should they think of about in regards to the brand its values? What type of experience it's looking to [00:13:00] deliver to your customers?

[00:13:03] Rish Sharma: Yeah, I think we really put a lot of thought and time into the brand, I think first, just because it's such an unsexy category. In part, just because of the existing brands out there, but then also just because feet are not super cool and souls are not super cool. Back pain, isn't foot pain isn't so we really wanted to try and like de-stigmatize the category and make it more modern.

[00:13:27] Rish Sharma: Fun and relatable. And that's very much what we focused on in terms of developing the brand. I think on top of that, we wanted it to feel like urban, like related to walking in a city, but then also with an edge of sustainability and thinking about nature in certain ways, like just based on also the materials that we're using are very important to us.

[00:13:50] Rish Sharma: So we wanted that to be part of our branding, but I would say a relatable. Uh, cool. But relatable brand, [00:14:00] not too cool. We're not, we'll never be like Supreme or anything like that, but we are just like a cool fun brand that encourages a dialogue and connects to its consumers.

[00:14:17] Daniel Nelson: No, I think that's right. The big challenge we have that I think our brand is trying to tackle is educating. It's just the idea of that, but we're in wellness right now. It's very siloed, but they shouldn't be, and there are some brands that people are familiar with and they think they're comfortable, but don't necessarily know that's because it will support it.

[00:14:36] Daniel Nelson: And so I'm talking about the company like Birkenstock or Crocs or. Yeah, they're very, I don't want to say polarizing, but they're very strong kind of, they have their niche groups. They're not necessarily like a Nike level mass market. They have really strong core fans and the fans flock to them because they have, they provide wellness through footwear.

[00:14:56] Daniel Nelson: And I think what Bolton's brand is trying to do. [00:15:00] Explaining why explaining you can have this for all of your shoes and it's modern, it's empowering. It's cool. As a wellness product. And a lot of that comes through being genuine with consumers, giving them the resources to educate, share, and that's what we tried to do, but by building our brand and our experience,

[00:15:19] Rish Sharma: thank you for the additional input.

[00:15:21] Rish Sharma: So would you say that your, the biggest challenge thus far has been that educational company? On like modernizing the category or would you say the biggest challenge thus far has been something else

[00:15:38] Daniel Nelson: to your question? I mean, depends on the phase of the company. I'd say like at first that probably was it. That's why we did all that research. That's why we had all those conversations with both the consumers or target consumers. The experts to try to marry the two, the science world with the actual consumer world.

[00:15:56] Daniel Nelson: And so that was a lot of the, I guess the first year of the [00:16:00] company, which was building that brand, developing that sort of thesis behind what our company would be. But then the actual implementation is like the second year. Developing the insult and shipping them here and things like that, which that's a whole other host of issues, especially during the pandemic where the global supply chain definitely experienced a shock.

[00:16:19] Daniel Nelson: So I'd say at first that was definitely more of an issue now it's very, at least in my opinion, it's like a tactical operational types of issues that we're experiencing, which are definitely solvable in the long run, but entering the world now, during COVID branch in the startup world now, It's definitely been a shock endurance sense to us, but we're trying to get a grip on it and be able to scale and support the needs of our customers.

[00:16:49] Rish Sharma: Thanks for sharing that. And what's next for Fulton? What do you guys hope to achieve over the next three to five years? Is it additional products that you're looking to [00:17:00] expand into retail? Just continue to scale the business where all your direct to consumer, what next should customers be looking

[00:17:09] Daniel Nelson: for?

[00:17:11] Rish Sharma: I think all of the above in the short term, it's very much focused on scaling our current product and testing new channels.

[00:17:21] Rish Sharma: Uh, tomorrow or yeah, tomorrow actually we're opening up our first retail store, not the pop-up within a retail store called naked retail, which is on Mulberry street in New York city. So we're very excited about that to see how that goes. We're going to test a bunch of new marketing channels. I think we're very excited to test some offline and out of home and see how that goes to really get people while they're walking.

[00:17:48] Rish Sharma: And then, yeah. And then we're also testing new channels in terms of, in terms of retail, in terms of employers and then also like the medical channels, seeing how that goes. [00:18:00] And then, yeah. And then I think continuing to expand with new products in the longer term sounds and sounds like a bright future. So I remember you mentioned, I'm just curious, uh, you mentioned medical, the medical field.

[00:18:16] Rish Sharma: So now with recent, with the recent IPO of figs, that just went thing. Just curious how you guys discovered on that niche of the medical field. Oh, sorry to clarify. When I meant medical field, I meant more. More partnerships with like podiatry dietary offices or chiropractor offices, because they often will sell or recommend an over-the-counter insult to clients or patients who are not buying a custom one.

[00:18:48] Rish Sharma: But that is a good, that is a good point. You are definitely testing out with, with the medical field. I think that people who are on their feet for many hours of the day represent like. [00:19:00] Engaged eager customer. So we've seen, we were looking at every single sale we're looking at who that person is, where they're coming from and testing different segments on Facebook and seeing, yeah, definitely seeing some good traction in the medical field.

[00:19:14] Rish Sharma: So I guess two-pronged medical approach. Thank you for that clarification. So on the podcast, we'd love to Donald and learn about the amazing businesses that the founders we interview are doing and creating day to day. But we also want to get to know how they live and cope with the life of being an entrepreneur a little bit and how they center themselves in it.

[00:19:38] Rish Sharma: And so I just wanted to ask both of you, both Daniel and yourself, Libby that, is there anything that you guys do specifically in your own personal lives as routines or morning routines? It's to keep you motivated and keep on going on a day-to-day basis. As you're trying to scale Fulton into.[00:20:00]

[00:20:06] Rish Sharma: I have a lot of things. My, I think my morning routine has become longer and longer over the pandemic.

[00:20:15] Rish Sharma: I think a lot. I have a lot that I do every morning. I've been very into Pilates that I think is just a great way to clear my mind. And then I, this last semester took a meditation course through, through Wharton neck or not through work through Penn, actually through Penn medical. And that's been a great way to reset when I've continued that since the semester ended.

[00:20:40] Rish Sharma: Yeah. I think I'm really making an effort to limit screen time for the, for the first like hour. Daniel. I'm curious also what you.

[00:20:50] Daniel Nelson: Yeah, it's interesting. Mine's obviously different. But for me, I feel like when I wake up, I am on my phone and the reason for that as I'm working [00:21:00] with people more so in Portugal and you have shippers all around the world, so they're already well into the afternoon.

[00:21:06] Daniel Nelson: By the time I get out, then I'm like, oh my gosh, I'm already so late to the game. Um, so my morning routine, honestly, usually it starts with that it's conversations with, with our partners who are abroad, but then I make a pretty conscious of. Ease into the rest of the day. I do take my time in the morning.

[00:21:22] Daniel Nelson: I always have the full breakfast of long shower, not too long, long enough where I get to just take in the morning and get my head straight to the day ahead. I will say though, like Libby, I definitely do prioritize my wellness, like mental and physical. I think it's really important for us because we're always working on Bolton to just be able to carve out those moments where we can go for a run or play tennis or.

[00:21:48] Daniel Nelson: Take a walk. I take a walk every day, at least 30 to 60 minutes, because not only is it very on brand, but I think it's just really good for me. Wasn't doing podcasts like this one [00:22:00] or just some music. And I think it's very important to clear your head and make sure you're very intentional about that head space or else the company can control you.

[00:22:11] Daniel Nelson: So I think that's not, you know, you have to find ways to control what you can.

[00:22:21] Daniel Nelson: Thank

[00:22:22] Rish Sharma: you for sharing, sharing that, both of you. So I'd like to also ask on this journey, whether it could be on the journey or it could just be personally, what is the kindest thing that anybody's done for you up until this point in your life?

[00:22:44] Daniel Nelson: It's a hard question. Kindness is a interesting, I think the one thing that comes to my mind when you ask that is as my brother, but he's currently doing with us, my brother, he's in college right now. He's in the hospital, not at school. [00:23:00] And he basically, you know, he loves the brand. He doesn't worry doing, he just loves supporting me and yeah.

[00:23:06] Daniel Nelson: He's very much taking an active ownership type role in a lot of the marketing work. He makes a lot of the creatives that you see online and our Instagram, he has done a lot of thinking and like creating videos that we post and some of the stuff on the website. He just does it all because he really honestly cares about me and like the brand and it just, it's so nice because there's no expectation, but he's up late at night, emailing, giving you ideas, pushing his own partnerships on us and saying, Hey, this would be a great idea.

[00:23:40] Daniel Nelson: I want to reach out to them. And it's just, it's so kind because it's so genuine from the heart and let me and I are finding ways to compensate him. One of those things that definitely wasn't even asked or formally offered, but he is just, he keeps doubling down with, I love that love band and what he's been doing with us, [00:24:00] but it's just, it's so kind and something I'm very grateful for in my life.

[00:24:04] Rish Sharma: So that sounds like a great person and a great supporter of you, of both of you. Anything, anybody else that you'd like to mention Libby?

[00:24:16] Rish Sharma: I bet it was also the first person that popped to mind. I can't even like, emphasize enough what a superstar he is and where his biggest fans. And so lucky Ben got a shout out on here.

[00:24:30] Daniel Nelson: Yeah.

[00:24:33] Rish Sharma: And then just like to move on to, or you guys have mentioned both in your routines, how controlling, what you can control and easing into the day.

[00:24:45] Rish Sharma: So I just want to get clear deficient from both of you. What does self care mean to you as you are embarking on this journey as an entrepreneur[00:25:00]

[00:25:01] Rish Sharma: that I could crash.

[00:25:08] Rish Sharma: I think a lot of it has to do with,

[00:25:12] Daniel Nelson: um,

[00:25:13] Rish Sharma: I think like one, like mental health to me is like very important. And knowing that bringing as much as you can into your control and like prioritizing things that make you happy in the short. And long-term, I think that Danielle and I. Decided to pursue entrepreneurship because it's a career that does give us the most control and autonomy over our day's over our lives and like over what we want to do.

[00:25:42] Rish Sharma: But I think knowing that, like now we have that freedom and like knowing how to prioritize our days so that they make us feel. And Daniel and I work, we work [00:26:00] so hard. We work like almost nonstop, but I think right now we're at that point where everything is just so fun and so exciting. And we're able right now, we're so lucky to like build this company out in a way that really contributes to like a healthy and engaged lifestyle.

[00:26:16] Rish Sharma: Like we, I think we're very thoughtful about like where we want our office to be and how we want it to be like, in a way that like, we get to walk to work every day. Yeah. And like our first, this partnership with naked retail, for example, we'll be right near where we're both living and we'll be like, we're creating this like little sub-community of Bolton.

[00:26:39] Daniel Nelson: Yeah,

[00:26:41] Rish Sharma: yeah. Anything to add Daniel to that.

[00:26:44] Daniel Nelson: Yeah. If he gives a great answer. I've always struggled with the term work-life balance. And I think to me, self care leads into that because I found that no matter how much I was working someone else, I never really felt like I had a great work-life balance. [00:27:00] But when you're able to work the way you want, knowing that if you had to take time off to go to a loved one's birthday or whatever, you had to be somewhere, for some reason, you can always make it work.

[00:27:13] Daniel Nelson: And so I never really wanted it to be a trade off between working. So I think exactly what Libby said, right? Self care, at least from a professional perspective is like being able to balance those two things in a way where you don't feel like there's a trade-off and you don't feel like there's a balance, you feel like it's very much one in the same and it's sustainable.

[00:27:32] Daniel Nelson: And so that's why living I, from our earliest conversations, it was all about mindset, right? It was all about, this is the kind of the life we want to live and how we think will be most fulfilled and satisfied when we're working. And I think. Uh, it's a really important thing to reflect on and think about if you're considering starting a company or even when you're considering changing jobs or going into a new industry.

[00:27:54] Daniel Nelson: I think it's something that you should really think deeply about, like how you want your life to look and then architect [00:28:00] the world around it in light of that.

[00:28:04] Rish Sharma: That's great. That's great. Crucial advice. The pandemic. Ongoing for the last thing. And on the end of the light is coming to close. Hopefully. So just curious to see if during this time there was anything you streamed on a streaming service read, something that you experienced, that you would recommend somebody to check

[00:28:31] Daniel Nelson: out.

[00:28:36] Daniel Nelson: For me, it's been curbing enthusiasm. I can't get enough of that TV show. I just keep watching it over and over. And it provides the necessary kind of comedic relief and just a break to my day when I'm either eating or just winding down at night that I could just have a nice laugh and a relaxed it's. I always go back to that show.

[00:28:56] Daniel Nelson: I can't get enough.[00:29:00]

[00:29:00] Rish Sharma: Anything that you recommend Libby? Yeah. I don't want to be this like cliche founder who recommends mindfulness, but I really have seen the impact of it on my life. I love Headspace. I tried a lot of the different apps. I really love Headspace. They really, I think it's a great way to start and learn and getting to the practice.

[00:29:24] Rish Sharma: It's great.

[00:29:28] Rish Sharma: If you could have a dinner party of your choosing and you could invite three guests dead or alive, who would you choose and why?

[00:29:38] Daniel Nelson: Hm I'd love to hear your answers before.

[00:29:44] Rish Sharma: Yeah, so I, I thought about the sun that, so of course, Neil Blumenthal, who is the one of the founders of Warby Parker. And as we think of as like the grandfather of DTC brand, I think my dad [00:30:00] who passed away when I was 14, love to see him have dinner and talk about, I think he is a huge inspiration for entrepreneurship for me.

[00:30:09] Rish Sharma: So I think that'd be great. And then Jerry Seinfeld would be the third for some comedic relief. That's a great,

[00:30:19] Daniel Nelson: wow. Yeah, I can't talk that answer. Similar yet different three. So I think my three would be Steve jobs. He was just the biggest inspiration to me when I was a kid. I remember sneaking out of class to watch his keynotes. Oh my gosh. I had a lot of love for that brand since I was very young and it shaped my thinking around tech and brands and what I wanted to do in life second would be Leonardo da Vinci.

[00:30:46] Daniel Nelson: I just loved the fact that there was a human who existed. Who's curious about every single thing. Uh, possible. And the fact that he studied it, dug into it and just loved learning for the sake of learning. And it's something I really [00:31:00] care deeply about. And I've tried to follow it throughout my career as well.

[00:31:05] Daniel Nelson: And the third person I'd say is David Foster Wallace. I've read a lot of his work and just, I love the approach he takes when thinking about like empathy and modern American life and just. Really enjoyable reads that are also very thought provoking and a really fascinating guide to just learn more about if you can,

[00:31:28] Rish Sharma: another great trio.

[00:31:30] Rish Sharma: And so it's been a real pleasure to talk to you both on the podcast and here bit about Fulton out a bit about yourselves. If listeners wanted to connect with you or the brand, where can they go to connect? Yeah, we have a website, a walk fulton.com then is spelled F U L T O N. And happy to share a discount code for $10 off.

[00:31:57] Rish Sharma: Take care 10. I'll put that [00:32:00] in the show notes as well.

[00:32:02] Daniel Nelson: Awesome. And one more place. Our Instagram at walk Fulton, a lot of fun. Cool content there. As we mentioned by our rockstar superstar brother.

[00:32:11] Rish Sharma: That's. Yeah, I can't wait to check that out. The content, and this was a real pleasure, like I said, thank you for coming on the podcast.

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