✅ Hey guys! Enjoy this EPIC interview w/ My good Friend, Sarah Moret ! Sarah takes us all the way back to his early days as entrepreneurs and shares with us her backstory which ultimately shaped her career and her future!🙌 Sarah shares TONS of gems in this one! What is your favorite lesson from this interview?! Let us know in the comment section below!
Curie - Sarah
[00:00:00] Rish Sharma: Hey, everyone. Welcome to take care.
[00:00:07] Today's guest is Sarah Moray, the CEO and founder of Curie.
[00:00:14] Sarah Moret: Welcome Sarah. Really excited to have you here with us. Thank you. I'm so excited too. So I just like to give the audience a little bit of a backstory about yourself. If you could just tell the background story of what led you to start Curie and a bit about yourself as well.
[00:00:40] Yeah. So I am Sarah I'm the founder and CEO of Curie. Initially launched Curie in 2018. As a total side, hustle still had a full-time job and ran Curie, packing orders, nights and weekends group. To a six-figure business with essentially no marketing budget. And that was because I think we just hit on a need and the market, which was clean products made with safer ingredients, but without sacrificing efficacy.
[00:01:09] And there was one product in particular that there was a lot of frustration around and that. Natural deodorant, aluminum free deodorant. There weren't a lot of alternatives that really worked for people and especially super active and busy sweaty people, frankly like myself. And that was really what our initial focus was.
[00:01:30] And again, we hit on a need in the market, which was a product that was clean and safe, but actually worked. So I've been at it for about three years, but started working full-time on Curie. About halfway through 2019. Okay. And was the insight to find this need that was out there. Like how, did that story of stumbling upon kind of, this is an idea I want to jump on.
[00:01:57] I want to start to create after seeing that need. It started as a personal need. So I the real backstory is I worked in venture capital prior to starting curious. So I worked for one of the funds that I worked for. I was focused on consumer investing, so seed stage consumer companies, and this was like 20 16, 20 17 when health and wellness and clean beauty was really becoming more of a mainstream category.
[00:02:28] It was no longer just an aisle and whole foods for crunchy hippie products, really mainstream with, goop, plunging and moon juice. Like I remember Moonjuice opened up around the corner from my office and I was like shocked. They had a line down the block. Beauty counter started around that time.
[00:02:49] And being in venture capital, I had this front row seat to health and wellness and clean beauty becoming. More of a mainstream category. And so I got really interested just personally in the space and started doing tons of research on the ingredients that go on that go in these like conventional beauty and personal care products and realized, and was honestly shocked by how toxic some of these chemicals are not only for your body, but also they bioaccumulate in the environment.
[00:03:21] And there's, just so many chemicals that are. Put into these conventional products that are not safe for the human body or for the environment. And so I started swapping out all of my products for queen alternatives, everything from toothpaste to deodorant to make up anything that I was putting on my skin every day I, started to swap out and try to find.
[00:03:48] Cleaner safer alternatives. Deodorant was something that I could not find anything that worked for me. I tried every deodorant queen aluminum, free deodorant out there, and nothing worked for me. And super active. I am a marathon runner. I had a really busy career and was always on the move and I couldn't make the sacrifice like I couldn't sacrifice efficacy for clean products.
[00:04:20] Like I just wasn't willing to smell bad. So I and I know that a lot of people felt that way. And so it just because. It's obsession where I couldn't stop talking about natural deodorant and all my friends. I would talk about it with my friends and frankly, anyone that would listen and realize that it was a problem for a lot of people as well.
[00:04:41] And so I decided if this is an issue for me, it's probably an issue for other people. Let's just, let's see if we can make something better. So I hired a team of chemists that have, experienced some personal care and particularly in deodorant and put down a deposit and was like, let's try to make a, let's try to make a better formula.
[00:05:06] Something that actually works, but is safe for your body. And it took us about a year. That is the great thing about running something as a side hustle. I was in, no hurry. I figured let's try to make a formula if we do awesome. If it's not possible. Oh and so we, worked with our, team for almost a year on our first form.
[00:05:33] And probably iterated on the formula like 25 plus times until we really got it. And that was that aha moment where I felt like not only is this something that works for me, this is going to work for other people as well. And that's when I decided to turn Curie into a brand. Thank you for breaking down and breaking that down.
[00:05:56] Just curious when you were testing the efficacy of it, what were some of the criteria you were looking for? On all those areas, it Erie, all those different versions of the formula. What were some of the criteria. Oh good. There was a lot of criteria first. Obviously it had to work like I was my own first customer.
[00:06:22] I will be totally honest. Sweaty. I cannot, I could not use natural deodorant because by noon I smelled bad. So I was a really good test subject because nothing else really worked for me. So first of all, had to work first and foremost, I knew. That was the biggest issue that people had with, natural deodorants.
[00:06:50] And so that was the most important thing to me is efficacy. Does it work? Second was texture. That's also a big complaint with natural deodorants is that they tend to be gritty and. Rough because they don't have all those chemical emollients that conventional your secret deodorants and devs of the world has on them.
[00:07:11] And so I really wanted a texture that felt smooth and soft and had that glide ability that It's conventional chemical filled products have, and then I also wanted it to smell really good. So that sense for me is really important. And I felt like a lot of the clean, like natural deodorants that I was buying from whole foods and testing out, they all smelled.
[00:07:37] A little bit, I always joke, like the kind of just made you smell like a pine tree. I didn't really want that, that like a natural smell. I wanted it to smell. Of course I want it to smell natural, but I want it to smell fresh and feminine and amazing. Cause you do get a whiff of your underarms throughout the day and I wanted them to smell good, but I didn't want a scent, like truly, that's going to collapse clash with.
[00:08:03] The sentence that I'm wearing my perfume and shampoo and all of that. So I wanted something that smelled fresh and delicious. I wanted it to be effective. I wanted it to glide on, and lastly, I wanted it to be great for sensitive skin. I have I have pretty severe. Again, I had some issues with natural deodorants causing rashes and irritation.
[00:08:29] And so I wanted to create something that worked well for sensitive skin and also had some other moisturizing properties to it as well. Since our primary customer base is females. And a lot of females shave their underarms. You get your rotation. Shaving your underarms every day or every other day.
[00:08:49] And so we also incorporated some ingredients in there like Allo camomile extract, cucumber extract that are really soothing for your rotated underarms. So those are the main criteria, but we I, didn't just test on myself. We also have have tested it on tons of different friends, family members and now customers and we are.
[00:09:16] Always taking feedback and changing accordingly. So we've actually made improvements to our deodorant formula twice since we've launched. And that's all just based on customer needs. Always focus on continuous improvement. Yeah. That's a positive feedback loop for sure. So just curious if there's a lot of people listening to the podcasts that are aspiring entrepreneurs or kind of thinking of what they want to start or have an idea.
[00:09:46] And they're looking to start. Would you give the advice to somebody that is. Watching a business to do it the way that you did, which is as a side hustle and then look to launch once there's some sort of traction or do you think it's unique per, each situation? It's definitely unique for each situation.
[00:10:10] I'm happy with the way I did it. And I, if I were to do it over again, I would do it the same way. It was, and the reason is so first I did not raise any money up front. I did not raise any upfront capital, which was ironic just given that I had come from a venture capital background and probably could have raised money.
[00:10:32] But I wanted to test the market and see if I had, if the idea had legs before I did that. And so I. Saved up because we spent a year working on the formula. I had plenty of time to plan. And so I had saved up and put my own, I think it was like $12,000 of my savings into our first production run and launching the company and getting it up and running.
[00:10:58] And I did everything myself. I built our website. I designed the packaging, taught myself Adobe illustrator. Our social media manager for the first year and a half, I, it was really pretty scrappy, but doing it that way, the way I did it versus the res. $3 million before you even launch method.
[00:11:24] To me, the way I did it helped me validate the market, validate that we had a product that people wanted and that people wanted to buy. And therefore by the time I ended up raising money early. Early 2020. And by the time we got to that point, I had thousands of customers that loved our product, repeat purchasers subscribers, and tons of feedback too, to take that and then taking that information and then going and raising money made that process so much easier.
[00:12:01] And I just had so much more confidence knowing that I have. I had a business. I had a thriving business and I didn't need to raise money to make my idea, come to life. I had already done it on my own to me. That was really important, but I know. Every, entrepreneur has a different risk tolerance and not everyone is in a position in life that they can do that.
[00:12:27] Plus not every product can be launched on a $12,000 budget. We were lucky in that deodorant is something that's a lower. Cost. We were able to find manufacturers that were willing to do small orders. So I also recognize that not every business totally depends on the business model, but not every business can, be launched on a $12,000 budget.
[00:12:52] It just I, it worked for me and I'm happy the way we did it because I was able to have that year and a half of validating the market and knowing that we were onto something before I really put fuel on the fire. Thank you for breaking down and your insights. I think a lot of people will take value from that, just so I'm just going to take it back to the beginning again.
[00:13:15] So you've spent the $12,000 you've got your first production run. How'd you go about getting the first a hundred customers for the. So I, my exact method was I when I say we were scrappy I really mean it. I had no budget for marketing. I didn't have a PR firm or anything like that.
[00:13:42] And so for our launch I, just reached out. I sent an email. Basically every person that I knew, like friends, family members, like friends of friends, people that I hadn't talked to in years, like I just fired off an email to everybody that I knew and was like, Hey, I'm launching this brand. It's called Curie.
[00:14:04] We, we are creating we created an aluminum free deodorant. It smells amazing. It actually works. Here's a code to try it for. I can't remember what discount I gave them. Here's a code to try a friends and family code by. Let me know what you think. And if you love it, I'd love for you to post it on social media.
[00:14:23] And I sent that email out, I think a week before we launched and a lot of people took advantage of it and were excited to support. And so that helped on launch day. We had, I told everyone to launch, to post on the same day and we had a lot of. That did that. And that was so, helpful. And I'm forever grateful to everybody who, did that for me, because that really was how we acquired our first hundred plus customers was having friends and family posting on social media, tagging the brand.
[00:14:57] Again, we were lucky in the aluminum pre deodorant queen deodorant was something that was a hot category and something that people were talking about. My friends were talking about, it. Courtney Kardashian was talking about it. Like people were just talking about aluminum free deodorant and it was becoming something that everyone wanted to try and was curious about.
[00:15:18] So I think we were also just lucky that we were tailwinds. And we were able to get the product out there at the right time when people were curious about it. So having all of my friends and family post about it and then their friends and family purchasing it and then them posting about it.
[00:15:36] And that was how the flywheel started. And I think one other thing that we did was. Handwritten letters for every, order. I think probably the first thousand orders, I wrote a handwritten note in the package. And in that note, I asked people to share it on their social media. And so we got lots and lots of sharing in those first couple of months.
[00:16:03] And then in terms of non-friends and family, customer acquisition, I just did a lot on our social media. Constantly posting constantly like posting stories. And then also just reaching out to influencers and asking them if they would try the product we weren't in a place where we could pay influencers.
[00:16:26] But again, it was a product that people were curious about a category that people were curious about. So we had a lot of luck and by we I, had a lot of luck in that first six months of re. To influencers and gifting them, the deodorant and them posting about it. Just totally organically.
[00:16:46] So we had in those first few months, influencers with like hundreds of thousands of followers that posted about Curie and that definitely converted as well. And then the last piece was we I started just reaching out to, we didn't have a PR firm. I didn't have the budget for it. So I just started, I think a lot of founders underestimate.
[00:17:09] Easy it is to find contact information for a lot of journalists. It's pretty easy through. A quick Google search to find journalists that are writing about your category and then tracking down their email address. One of the tools I use is called rocket rate and I found tons of journalists email addresses, and I just reached out, wrote really personal emails to them, ask them if I could send them products.
[00:17:37] And we actually did get some press that way. So I think the lesson there is you don't necessarily need, if you can't, if you don't have the budget for a PR firm PR is amazing, but if you don't have the budget for it, then. Reach out yourself. And you might have a few emails that you don't get responses to, but the ones that do respond you could potentially get some great press placement out of.
[00:18:06] So I think we got in glamour magazine and then the first couple of months of the business, because of one of those cold outreach emails. That was great for, it's so much value. I appreciate breaking down all the various tactics and insights. I think the audience is going to love all of that.
[00:18:28] But I'd just like to take it obviously it's no business when you start is is all, there's always a linear trajectory up. What were some of the challenges drawbacks along the way? That. That made you grow from learn learn a mistake that you made so that you could make the company a better company of today.
[00:18:55] Yeah, I think one of the biggest mistakes first of all, no business is linear, especially a business that isn't really spending on marketing. I think when you have. Thousands of dollars that are going into Facebook ads every month you might see more consistent growth and consistent sales, but for us in the first year, even first two years we saw a lot of choppy.
[00:19:26] Choppiness in terms of sales. And that was scary at times. Sometimes we'd have amazing days where we do thousands of dollars in sales and that was a huge win. And then the next week we'd have barely any, and that was always really scary because always in my head would be like, are people going to come back?
[00:19:47] Does everybody go? And so I think that was just the nature of, the way that we were acquiring customers. Influencers would post and there'd be sometimes a little where they wouldn't answer. We would have high, points and low points, and that was always like a little bit scary.
[00:20:10] In the early days, I think the biggest mistakes that I've made, one is not. Trying to do everything myself, basically not delegating enough. I think especially in the first year, so I tried to do everything and didn't want to hire anybody. I didn't want to give up any control. And finally, I, now we have a team and I've gotten great at delegating tasks, especially stuff that I know I'm not an expert in and, but that was tough and something that took me a while to learn. And I think that's something that a lot of entrepreneurs struggle with is how to learn, to let go and learn to delegate tasks so that you can focus your time on what is going to have the biggest impact on the business.
[00:21:07] So I think that's, been the biggest one. Yeah. Is don't try and do everything yourself. And then another big learning Wiz, we sold out a couple of times and that it sounds exciting on the outside. Like people are like, wow, you sold out. That's amazing. But in reality, Selling out of product, especially we have, we now have three skews.
[00:21:35] We have our stick deodorant, our spray deodorant, and our hand sanitizer, actually four. We also have now our detox mask. So we now have more. More options. But for the first for the first year we only had our stick deodorant and we only had 1 cent. So we had one skew. When you have one skew and you sell out of that skew multiple times, that really slows down your momentum.
[00:22:02] And especially for a product like deodorant, where we have a lot of repeat purchasers and. If you sell out, then they're gonna go elsewhere. And so we, that was a big mistake that I made was not doing a great job of forecasting and frankly not picking a very good manufacturing partner that really was in our corner.
[00:22:23] We've since gotten a new manufacturer, but we haven't been sold out for long stretches of time, really had a negative impact on the business. And that was a mistake that I made was not investing in. Forecasting early enough. Good forecast, creating good forecasts and not investing in the right manufacturing partners.
[00:22:45] It really has.
[00:22:50] Yeah I think it's a lot of rinse and repeat you learn and along the way and to make the improvements. And so it sounds like you've learned from that and made the improvements. So you mentioned, you've mentioned you expanded into new. Skews recently, a traditional three skews who the first one skew of the deodorant.
[00:23:12] How'd you go about choosing what the next skews would be that your customers would resonate with or attract new customers? How did we go about figuring out what to make next? Excuse me. Yeah, so we like I said, it about. Constantly listening to customer feedback and really incorporating that and taking it to heart and not being afraid to make updates and make improvements to our formula.
[00:23:44] We do the same thing with, new products. Like we've really let our customers drive new product innovation. So the second product that we launched the first product was our stick deodorant. Second product we launched with our was our spray dealer. And that was in direct response to our customers who were loved our signature sense.
[00:24:08] We have three signature sense are orange. Neroli our white tea. And our grapefruit Cece and our customers were constantly telling us how much they loved our sense and how they wanted we kept getting requests for body lotion and body wash. And some people were like, can you make this a perfume? I want this to be like my sense.
[00:24:28] And listening to that feedback, we decided to make a body spray and then figured, Hey, let's put. Give ingredients in it so that it's not only a body spray, but it's a deodorant Bobby spray. So you can spritz it. Not only I use it as my underarm deodorant every single day, but you can also use it on your whole body.
[00:24:48] If you have boobs, sweat back, sweat, where you just want to press. That's really the purpose of the deodorant spray. So that was driven by customers. We also same thing with the hand sanitizer. We launched our hydrating hand sanitizer in may of 2020 which was in, during the COVID pandemic when there was a big shortage of hand sanitizer.
[00:25:15] We had already been working on that formula. So one of our. Strategies as we part, we have partnerships with a lot of big major fitness studios, and that was a product that they had asked for. It was hand sanitizer. And so we had already been working on our hand sanitizer formula even before COVID started.
[00:25:34] Once the pandemic started, we're like, what can we do? What can we do to improve our customer's lives and be there for our community. And it was a no brainer. Let's, move the timeline up for the hand sanitizer launch. We launched that in may. It really, helped us because. A lot of people don't know this, but COVID one of the impacts of COVID was that deodorant sales just fell off a cliff or staying at home and they just weren't buying as much deodorant.
[00:26:11] And so I think. Acted quickly and jumped on that and gotten our production going on the hand sanitizer early. I'm, not sure how we would've made it through 2020, because it took a while for deodorant sales to recover they've since recovered. And now hand sanitizers.
[00:26:34] Percentage of our total sales, but in peak pandemic, like may, June the hand sanitizer really saved desks. So that was a direct response to what was happening in the world and what we needed to do, what we felt like we needed to do for our community and our customers. And it really paid off.
[00:26:53] And then the detox mask, which we just launched a couple of months ago. It's it's for your underarms. Pitt detox mask. That was actually an interesting story that started it out as a blog post, we posted a blog like in 2019 with a recipe in it that you could make your own detox mask at home. And the purpose is detox mask.
[00:27:19] Like it helps you get through the transition to a natural deodorant faster. And it just helps cleanse. And take care of your under arms, if you have any irritation. And so we posted a recipe on our blog and like 2019, and it has been our most popular blog posts. It drives so much organic traffic every month and people love this mask and they were like, tagging us on Instagram.
[00:27:43] Hey, I need your, DIY. Pitmaster like people were so excited about it. And so we figured let's make it easy and just bottle it up themselves. And so that was how that product was. It's so interesting. It seems that your process and your story is so, focused around your consumer. And I love to see that brands that are so focused to their consumer succeeding and are made it through.
[00:28:11] But since you, you said you launched the hand sanitizer in the middle of the pandemic, how was it launching a brand new product in the middle of kind of everything, especially a product that's. So in demand. Yeah, it was wild, especially because we we didn't have like packaging or anything figured out.
[00:28:33] It was, we had been working on the formula for months because we had to do tons and tons of testing because hand sanitizers and OTC. That it has, to have the drug facts panel on the back. Like it's a regulated product. And so we had been working on it for quite a while. The, ingredients that we added, our higher Linac acid, prickly pear seed oil and glycerin.
[00:28:58] And so those are skincare products. That's typically. Products that you use on your face. And so we added them to the hand sanitizer to me get super hydrating. And that was the game changer because everybody's hands at the beginning of the pandemic were just dry and overwashed like, everyone was complaining about that.
[00:29:19] And so that was what I think made our product. Game-changing. Everyone was tired of using pure out cheap hand sanitizers that smelled like tequila. So I think what we did was we came in with a product that was truly unique. It, even when you use it, it feels different than a hand sanitizer.
[00:29:42] It feels like a skincare serum. But it has 70% ethyl alcohol. We came in with a product that was really unique. It's smelled really good. We used our signature, it doesn't smell like cheap tequila. And it came in, we designed some cute packaging and launching the product. I think in, may we just.
[00:30:07] We didn't really have a plan to be. I like to say we had this big launch plan, but it was such, we really had to rush to get it out there. So we just sent an email to our community. We did some social media posts, and then we donated the first half of our first batch to first responders and people on the front lines.
[00:30:32] So not just healthcare workers, but also grocery workers. We donated boxes and boxes to local coffee shops that were still open. And we just tried our best again to do what was the right thing and what our community needed. And so we ended up donating a couple of thousand bottles of that first batch, which I felt really good about.
[00:30:56] And we. We sold a lot. We sold a lot fancy in a diner. That's a great story. And so generous of you to donate so much of it to to first responders. And, especially in a time when they needed it, when things were just shortage. Kudos to you and your team. So I'd just like to move to the final.
[00:31:18] Questions. So in the second, in this portion, we like to break down more of the personal side of our guests, what are the more, what are the routines rituals things that they do in their life that kind of helped them to show up every day better for their customers, for their team and for themselves.
[00:31:40] So is there any particular routines or habits that you guys you yourself or your team do to show up.
[00:31:50] Yeah. I think one of the reasons we've been successful is really focusing on customer support. I think that is customer support people I think are like the unsung heroes of direct to consumer brands because it's, so that is being, having a good experience when something goes wrong or a packages late is, so important to our has been so important to our success.
[00:32:19] And I, early on brought my sister on, she is the most empathetic, compassionate person, and she is just a caretaker. She loves she loves taking care of our family and. Such a wonderful person. And I asked her to come on and do our customer support. And I think that was like, the best thing I did was invest in really great customer support from the get-go and to this day, that is if you look at our reviews, we have people are the people that are shouting us from the rooftops are people that have interacted with my sister because she just exudes this.
[00:33:00] Care and warmth that makes people feel taken care of. And I think that's what a lot of people are looking for. So even if even during COVID, when packages were late, because it wasn't our fault, it was there were issues with the mail system and USBs and ups and all of that. Even when we get people complaining where's my package.
[00:33:22] It's been two weeks. Getting that quality care and compassion from our customer support, which is my sister turns the, those experiences, any negative experiences into positive. And I think that's been a really big key component to our success is really having, a. Focus, great customer support person and a real focus on customer support.
[00:33:50] Personally, I think I was, Jeff's talking about this with someone. The first thing that comes to mind that worked for me really is I work in sprints. So I, think founder burnout is very, common. Okay. When you're burnt out, when you're overworked, you're not going to be, you're not going to do your best work and you're not gonna do your most creative work.
[00:34:16] And I've learned that the hard way for sure. Where you, sometimes reach like decision paralysis cause you're so burnt out and you're, so you've just been so in the weeds for so long, it's really hard to take a step back and be a good leader and decision maker. And so what's worked really well for me again, is working in sprints.
[00:34:38] So I will work. But off for a couple of weeks at a time, sometimes a month at a time where I am just heads down, grinding day in and day out. And I always make sure to follow that up with a break. And so right now, actually this week is one of my breaks. I am working A couple of hours a day.
[00:35:02] I'm not really grinding. I'm taking time to cook dinner and catch up on shows and read books and get out walking around the neighborhood every day. COVID makes the, a little bit limited in what you can do, but I think making, taking those mental breaks where you take your foot off the gas for a little bit whether it's a couple of days or even sometimes a full week, I'll take where I.
[00:35:30] Give myself permission to slack off a little bit, take my foot off the gas, like relaxed and recharge. That's been really a really important part of my personal like wellbeing, and also it's really helped the company itself to carry as well. Thank you for sharing that with with us and the audience.
[00:35:51] And so that's a good transition to the next question. What does self care mean to you? I just answered it. But I think going off of what I was just saying about giving yourself a chance to recharge is to me, my form of self care is taking care of me and. That's different for each person.
[00:36:18] Like what that means is different for each person. But for me, it's eating well. I'm not drinking a lot. I think cutting back on alcohol is important to my, wellbeing. And that feels like self-care to me, if I don't feel good when I'm drinking and I don't feel good the next day. And so not cutting down on drinking.
[00:36:41] Eating well, and giving myself chances to recharge and relax staying active, getting outside, working out keeping my body active is important and then also good sleep. Like I. And I, I can't stand that like grind mentality of staying up all night is a badge of honor. And I'm so tired.
[00:37:11] Like I barely slept last night and I been working until 4:00 AM. I think that mentality is, not healthy for anybody. Especially as a founder, because again, you're not going to do your best work with. Three hours of sleep. So I think sleep to me is part of my self-care routine and making sure that I'm getting eight, nine hours of sleep every night is important to me.
[00:37:42] His next question would be what is a new favorite product that you've tried recently that that you've tried, that you're raving about, that you're talking about with your friends that you purchased recently? Oh, I am a product junkie. I love products, especially like personal care products.
[00:38:05] So a product that I purchased recently that I love is. Iliya their face oil. So I, again, I love clean products, especially, and is a clean brand, clean beauty brand. They're super transparent and thoughtful about their ingredients and they make this tinted face oil. Has a great texture it's tinted and you can match it to your skin tone and it has SPF in it.
[00:38:35] So I love my LEFS oil. So that's a product that I've been raving about. And then also, I actually can't even remember the name of it, but I've been sharing this with everybody. Rare beauty it's Selena Gomez company. Rare beauty makes a. Lip gloss that I absolutely love. It's like the best texture of any lip gloss I've used and then non personal care and beauty related something I've been reading raving about in the food world is pizza cupcakes.
[00:39:15] Have you ever heard of pizza cup?
[00:39:19] Okay. They were on shark tank and I saw the episode where they were on shark tank and they looked so good. I bought them immediately. They are like little cupcakes shaped pizzas and there they come frozen. So they're like the adult bagel bite a more high-end big, full bite. They are so good.
[00:39:41] You just pop them in the oven for 10 minutes and it's this ooey gooey delicious. Pizza. Definitely, try that. Check that out for sure. It sounds delicious. So then just to the final question If you were going to have a dinner party let's just all the restrictions are taken off.
[00:40:08] It's not causing any anymore and you could invite three people dead or alive. Who would you pick? Y that is such a hard question. Okay. First is Sarah Blakely. I, she is my hero and. Definitely some that I look up to in terms of my entrepreneurial goals. She, Sarah Blakely is the founder of Spanx.
[00:40:37] She started her business in a similar way that I did well, first of all, we have the same name, but I'm biased. But she started her business in a similar way that I did, which is she started it in her apartment. I think she maybe borrowed money from her. But very humble origins. And she grew it into a billion dollar brand and is became, I think one of the youngest self-made female billionaires, I think the first, female, I can't remember.
[00:41:13] She's alleged. I really look up to her. Yeah. And she also just has a great sense of humor. I love following her on Instagram and she just seems like she's, got it all figured out. So I think Sara Blakely second would be Marie Curie, who is our name's sake for for my brand. She was the first woman to win a Nobel prize.
[00:41:38] Oh, the first person to win the Nobel prize twice in two different sciences. And she was just a trailblazer. Like she is the definition of just a first mover bad-ass before her time she was a scientist in the 18 hundreds. It's like women weren't even getting a college education in the 18 hundreds and she got her PhD and became one of the most.
[00:42:05] Women and science. And I named my brand Curie after Marie Curie, because she just represented who I felt like I was building the brand for people that are out there making moves and are, trailblazing and, need personal care products that can keep up. So she really inspired. For a long time.
[00:42:29] I actually did a book report on her like fifth grade and she just stuck with me. So I named Curiak to her. So I would love for her to join this.
[00:42:41] Yes. And then I think third is just someone I look up to personally would probably be Michelle Obama. I think Michelle Obama is just the definition of grace and I have so much respect for her and I think she's, she is. One of those people who I would trust her opinion on anything. So I would love to talk to Michelle and I think those three women would be my, my dinner guests.
[00:43:15] I actually had the pleasure of while I was working on the campaign the for, president Obama in 2008, I had the pleasure to meeting Michelle wallah and our family and. This was without, media coverage, without anybody there. The woman is the most kindness, warmest, but the most like inspiring person if she's just an incredible person to meet.
[00:43:43] So if she's there that it's gonna and everybody else you mentioned, it sounds like an amazing, choices. I totally agree. She just seems like the kindness. Good person ever. And I, love her
[00:44:03] this this interview has been incredible. I think the audience is going to get so many real tidbits and tactics and mental models that they can take for themselves. If people wanted to connect with you offline or learn more about cure the brand working together. Yeah. So I'm curious website, Carrie bar.com.
[00:44:28] Our S our Instagram is at cure. So you can find us there. And then personally you can find me on Twitter, my Instagram, or my, sorry, my Twitter handle. Is that a Moray, a MLR E T and yeah, try out our products. I'd love for everyone to try them out. I, saw you actually placed an order, so thank you for that.
[00:44:56] Try that our products help spread the word. That's the best way that you. Thank you. Thank you. This was so fun.